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When Nightingale sought funding from British authorities to improve conditions, she translated the dry data into a color-coded graphic. She was also an empathetic nurse who was shocked to discover that more British soldiers were dying from unsanitary conditions in hospitals than were dying of battle wounds. Nightingale was a statistician and mathematician. But the “ picture superiority effect” means that if they hear information and see a picture, they’ll retain 65%.įlorence Nightingale understood picture superiority more than a century before the invention of PowerPoint. Researchers have found that your audience will recall about 10% of the content if they simply hear information.
Instead, Hadfield relied on pictures, images, animations, and videos to introduce the audience to a world few will ever experience. His PowerPoint deck contained 35 slides - with no text. Hadfield’s presentation, “What I learned from going blind in space,” was an astonishing display of visual storytelling. Back on Earth, his celebrated TED Talk has attracted more than 11 million views. While serving as commander of the International Space Station, Chris Hadfield became a social media sensation by picking up a guitar and singing David Bowie’s “Space Oddity” while floating weightless. Finally, gather the assets that will bring your story to life: videos, animations, graphics, or photos. Second, visualize each of your main concepts by “storyboarding”: sketching ideas on a whiteboard or a blank sheet of paper. Instead, use complete sentences with nouns, verbs, and transitions between paragraphs and ideas. Since you don’t naturally write or speak in bullet points, avoid them. First, write down your idea as if you were telling someone a story. In much the same way, effective presenters think through the elements of their content long before they open PowerPoint.īefore you sit down to create your slides, try this three-step process.
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They see the movie play out by sketching or drawing each scene on storyboards.
Nicely designed slides cannot compensate for a poorly structured story.Īward-winning movie directors read or write the story before picking up a camera. A story has a theme, attention-grabbing moments, heroes and villains, and a satisfying conclusion.
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A story is a connected series of events told through words and/or pictures. PowerPoint’s default template asks for a title and text.Ī bulleted list is not a story. But most presentation programs aren’t storytelling tools. Most “presenters” do what sounds logical: They begin by opening the slideware. But for most people who prepare presentations, storytelling is not top of mind.
If you want to engage your audience, you have to tell a story. Slides should be designed to complement a story, not to replace the storyteller.įollowing are five storytelling strategies to help you stand out the next time you give a presentation.
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Unfortunately, presentation software often gets in the way. Understanding the difference between presenting and storytelling is critical to a leader’s ability to engage an audience and move them to action. We think in narrative and enjoy consuming content in story form. While the tools of communication have changed since Lincoln regaled crowds with his storytelling techniques, the human brain has not. And yet Lincoln “could simultaneously educate, entertain, and move his audiences,” writes Goodwin. He stood on a tree stump instead of a TED stage, and PowerPoint wouldn’t be invented for another 130 years.
Lincoln didn’t have the benefit of modern technology. According to Pulitzer Prize–winning historian Doris Kearns Goodwin, villagers would come from far and wide to hear Abraham Lincoln, then a prairie lawyer with a gift for storytelling.